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Evidence-Based Entrepreneurship: A Mindset for Startup Success

March 20, 2020 @ 1:00 pm - 2:00 pm

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It’s no secret that most startups fail. Many assume that this is because they were unable to successfully create the product or service that they had in mind. In reality, however, the data shows that most startups actually succeed in creating their product. The problem is that the product they created was something nobody really wanted.

Often this is down to a misguided focus on hawking a solution without first truly understanding the problem. Although there are no guarantees in the startup world, applying evidence-based entrepreneurship principles can greatly increase your chances of creating a product or solution that truly addresses a customer need.

In this webinar, you will:

  • Learn how the right entrepreneurial mindset can increase your startup’s chances for success
  • Discuss the reasons most startups fail and how to learn from the most common mistakes
  • Understand the importance of leveraging customer insights by asking the right type of questions
  • Learn how to focus on the customer problem or need rather than your imagined solution
  • Hear real-life examples of how startups and inventors have used the entrepreneurial process to successfully identify their business opportunity

Ken Rother – Samuel Curtis Johnson Graduate School of Management
Tom Schryver – Cornell Center for Regional Economic Advancement

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March 20, 2020
1:00 pm - 2:00 pm
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Cornell SC Johnson College of Business
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